Leaders of Public Opinion in the Processes of Consolidation Civil Society and Public Administration

Research Article
  • Viktor Mikhailovich Zakharov Belgorod State National Research University zakharov@bsu.edu.ru
  • Larisa Nikolaevna Shmigirilova Belgorod State National Research University shmigirilova@bsu.edu.ru
  • Elena Vladimirovna Kachurova Belgorod State National Research University kachurova@bsu.edu.ru
  • Vasiliy Aleksandrovich Sapryka Shukhov Belgorod State Technological University v.sapryka@gmail.com
How to Cite
Zakharov V.M., Shmigirilova L.N., Kachurova E.V., Sapryka V.A. Leaders of Public Opinion in the Processes of Consolidation Civil Society and Public Administration. Vlast’ (The Authority). 2023. Vol. 31. No. 4. P. 144-150. DOI: https://doi.org/10.31171/vlast.v31i4.9717

Abstract

The paper proceedы from the fact that the public representatives within the framework of the functioning of the public chamber are called upon to consolidate civil society, can more effectively build public relations with authorities, compared with official institutions. The authors pay a special attention to the creation of positive digital content that will maximize the consolidation of civil society, to the need for real measures of information support for both the public sector of the Belgorod Region and the initiatives of public opinion leaders. The paper presents some results of sociological studies conducted in the region and aimed at assessing the readiness of citizens to participate in the activities of the public sector and interact with public opinion leaders.
Keywords:
public chamber, public opinion leaders, trust in authorities, consolidation of civil society, socially significant projects, Belgorod Region

Author Biographies

Viktor Mikhailovich Zakharov, Belgorod State National Research University
Dr.Sci. (Soc.), Professor of the Chair of Social Technologies and Public Service, Institute of Economics and Management
Larisa Nikolaevna Shmigirilova, Belgorod State National Research University
Associate Professor of the Chair of Social Technologies and Public Service, Institute of Economics and Management
Elena Vladimirovna Kachurova, Belgorod State National Research University
postgraduate student of the Chair of Social Technologies and Public Service, Institute of Economics and Management
Vasiliy Aleksandrovich Sapryka, Shukhov Belgorod State Technological University
postgraduate student of the Chair of Sociology and Management

References

Bogova Kh.S. 2021. Novye onlain-kommunikatsii: novye lidery obshchestvennogo mneniya i ikh vliyanie. – Nauka i obrazovanie: sokhranyaya proshloe, sozdaem budushchee: sbornik statei XXXIII Mezhdunarodnoi nauchno-prakticheskoi konferentsii. Penza: Nauka i Prosveshchenie. S. 175-178. (RUS.)



Bodrunova S.S. 2021. Teoriya inflyuensinga: ot liderov mnenii k tochkam kristallizatsii obshchestvennogo mneniya. – Sotsiodigger. T. 2. № 5(10). S. 30-35. (RUS.)



Brodovskaya E.V., Dombrovskaya A.Yu., Karzubov D.N. 2020. Tsifrovye soobshchestva grazhdanskikh i politicheskikh aktivistov v Rossii: integrirovannost', upravlenie i mobilizatsionnyi potentsial. – Vestnik Moskovskogo gosudarstvennogo oblastnogo universiteta. № 4. S. 3-27. (RUS.)



Brodovskaya E.V., Lifanova V.A. 2021. Politicheskie internet-memy kak instrument formirovaniya obshchestvennogo mneniya o politicheskikh liderakh i politicheskikh partiyakh (na primere pensionnoi reformy v Rossii). – Izvestiya Tul'skogo gosudarstvennogo universiteta. Gumanitarnye nauki. № 1. S. 3-14. (RUS.)



Vatoropin A.S., Semina M.S. 2014. Upravlenie formirovaniem imidzha gubernatora kak lidera obshchestvennogo mneniya. – Voprosy upravleniya. № 6. S. 24-27. (RUS.)



Dergunova N.V., Zavgorodnyaya M.Yu. 2014. Teorii Pola Lazarsfel'da vne «vlasti vremeni». – Vlast'. № 8. S. 123-126. (RUS.)



Doktorov B.Z. 2006. Ottsy-osnovateli: istoriya izucheniya obshchestvennogo mneniya. M.: TsSP. 488 s. (RUS.)



Domasevich I.V. 2013. Formirovanie liderov obshchestvennogo mneniya v vuzovskoi srede. – Vestsі BDPU. Seryya 2. Gіstoryya. Fіlasofіya. Palіtalogіya. Satsyyalogіya. Ekanomіka. Kul'turalogіya. № 3(77). S. 11-15. (RUS.)



Zubanova L.B. 2009. Deistvitel'nost' v suzhdeniyakh mediinykh liderov mnenii. – Sotsiologicheskie issledovaniya. № 10. S. 109-119. (RUS.)



Koraeva V.A., Ryabtsev S.V., Kirillov P.E. 2021. Formirovanie politicheskikh vzglyadov u molodezhi posredstvom vliyaniya novykh liderov obshchestvennogo mneniya. – Modern Science. № 3-1. S. 409-413. (RUS.)



Krylova E.G. 2022. Vliyanie interv'yu s politicheskimi liderami na formirovanie obshchestvennogo mneniya. – Voprosy natsional'nykh i federativnykh otnoshenii. T. 12. № 3(84). S. 929-936. (RUS.)



Lazutkina E.V. 2016. Lidery mnenii v informatsionnom prostranstve blogosfery Runeta. – Vestnik NGU. Ser. Istoriya, filologiya. № 6. S. 51-59. (RUS.)



Liven D., Solov'ev A.V. 2020. Politicheskomu lideru neobkhodimo tshchatel'no upravlyat' obshchestvennym mneniem... – Rossiya v global'noi politike. T. 18. № 1(101). S. 48-58. (RUS.)



Plotnikova M.A. 2021. Rol' instituta Obshchestvennoi palaty v formirovanii obshchestvennogo mneniya na munitsipal'noi territorii. – Sotsiologiya. № 6. S. 56-63. (RUS.)



Rygina E.V. 2017. Lidery obshchestvennogo mneniya v politicheskikh protsessakh mestnogo samoupravleniya. – Vestnik Povolzhskogo instituta upravleniya. T. 17. № 6. S. 124-130. (RUS.)



Yurov D.A. 2022. Lidery obshchestvennogo mneniya kak yavlenie internet-kommunikatsii XXI veka. – Diskurs sovremennykh massmedia v perspektive teorii, sotsial'noi praktiki i obrazovaniya: sbornik trudov mezhdunarodnoi nauchno-prakticheskoi konferentsii. Belgorod: OOO «Kosmos». S. 49-54. (RUS.)



Lazarsfeld P., Berelson B., Gaudet H. 1944. The People’s Choice. How the Voter Makes up His Mind in a Presidential Campaign. N.Y.: Columbia University Press. 384 p.



Neuman W.R., Guggenheim L. 2011. The Evolution of Media Effects Theory: A Six-Stage Model of Cumulative Research. – Communication Theory. Vol. 21. Is. 2. P. 169-196.
Article

Received: 06.09.2023

Citation Formats
Other cite formats:

APA
Zakharov, V. M., Shmigirilova, L. N., Kachurova, E. V., & Sapryka, V. A. (2023). Leaders of Public Opinion in the Processes of Consolidation Civil Society and Public Administration. Vlast’ (The Authority), 31(4), 144-150. https://doi.org/10.31171/vlast.v31i4.9717
Section
SOCIOLOGY