Political PR Technologies in the Information War of RF and the West within the Framework of the Military-political Conflict in Ukraine: New Challenges and New Opportunities for Russia

Research Article
  • Elena Aleksandrovna Danilova Financial University under the Government of the Russian Federation eadanilova@fa.ru
    Elibrary Author_id 776497
  • Elizaveta Dmitrievna Zabolotnaya Financial University under the Government of the Russian Federation elizabethzabolotnay@mail.ru
How to Cite
Danilova E.A., Zabolotnaya E.D. Political PR Technologies in the Information War of RF and the West within the Framework of the Military-political Conflict in Ukraine: New Challenges and New Opportunities for Russia. Vlast’ (The Authority). 2023. Vol. 31. No. 2. P. 56-63. DOI: https://doi.org/10.31171/vlast.v31i2.9528

Abstract

The article analyzes the use of political PR technologies on the example of conducting an information war between Russia and the West. The authors of the study in this paper answers two questions: firstly, what methods are used in modern information warfare; secondly, and how methods of struggle and PR technologies influence public opinion. The authors conclude that Russia has a need to refine the strategy of conducting information warfare in order to ensure a better impact on the opponent in the role of the– the " collective Westwest".
Keywords:
information warfare, political PR, information warfare strategy, national security

Author Biographies

Elena Aleksandrovna Danilova, Financial University under the Government of the Russian Federation
Dr. Sci. (Pol. Sci.),  Professor of the Department of Political Science, Faculty of Social Sciences and Mass Communications
Elizaveta Dmitrievna Zabolotnaya, Financial University under the Government of the Russian Federation
4th year student of the Faculty of Social Sciences and Mass Communications

References

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Article

Received: 25.04.2023

Citation Formats
Other cite formats:

APA
Danilova, E. A., & Zabolotnaya, E. D. (2023). Political PR Technologies in the Information War of RF and the West within the Framework of the Military-political Conflict in Ukraine: New Challenges and New Opportunities for Russia. Vlast’ (The Authority), 31(2), 56-63. https://doi.org/10.31171/vlast.v31i2.9528
Section
ARRANGEMENT OF RUSSIA: CHALLENGES AND RISKS