Perception of the Image of the New Leader of the LDPR Political Party by Russian Social Media Users

Research Article
DOI: https://doi.org/10.31171/vlast.v31i1.9459
  • Elena Viktorovna Brodovskaya Financial University under the Government of the Russian Federation EVBrodovskaya@fa.ru
    Elibrary Author_id 280399
  • Zinaida Ivanovna Volkhoskaya Financial University under the Government of the Russian Federation zi.volkhonskaya@mail.ru
  • Margarita Sergeevna Gumenyuk Financial University under the Government of the Russian Federation Margogumenyuk@mail.ru
  • Andrey Vladimirovich Shindin Financial University under the Government of the Russian Federation Damascus_91@mail.ru
How to Cite
Brodovskaya E.V., Volkhoskaya Z.I., Gumenyuk M.S., Shindin A.V. Perception of the Image of the New Leader of the LDPR Political Party by Russian Social Media Users. Vlast’ (The Authority). 2023. Vol. 31. No. 1. P. 36-42. DOI: https://doi.org/10.31171/vlast.v31i1.9459

Abstract

The article presents the results of an assessment of the perception by Russian users of the image of the LDPR leader Leonid Slutsky in the social media space in 2022 after the death of the founder of the party Vladimir Zhirinovsky. Based on the data obtained in the course of cognitive mapping, automated social media analysis of information flows and event analysis, a number of weaknesses in the positioning of Leonid Slutsky as a party leader were identified, including the absence of real informational reasons, low user resonance, a small share of information occasions directly addressed to the public. The authors reveal that, first of all, Leonid Slutsky is not perceived by users as the leader of the Liberal Democratic Party. The stability of the image of Vladimir Zhirinovsky plays an important role by in the minds of the population. The article offers recommendations for leveling each of the noted risks.
Keywords:
political leader, positioning, political party, LDPR, social media analytics

Author Biographies

Elena Viktorovna Brodovskaya, Financial University under the Government of the Russian Federation
Dr.Sci. (Pol.Sci.), Professor of the Department of Political Science, Chief Researcher of the Center for Political Studies, Institute of Humanitarian Technologies and Social Engineering, Faculty of Social Sciences and Mass Communications
Zinaida Ivanovna Volkhoskaya, Financial University under the Government of the Russian Federation
Trainee Researcher of the Center for Political Studies, Institute of Humanitarian Technologies and Social Engineering, master student of the Faculty of Social Sciences and Mass Communications
Margarita Sergeevna Gumenyuk, Financial University under the Government of the Russian Federation
master student of the Faculty of Social Sciences and Mass Communications
Andrey Vladimirovich Shindin, Financial University under the Government of the Russian Federation
master student of the Faculty of Social Sciences and Mass Communications

References

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Article

Received: 03.03.2023

Citation Formats
Other cite formats:

APA
Brodovskaya, E. V., Volkhoskaya, Z. I., Gumenyuk, M. S., & Shindin, A. V. (2023). Perception of the Image of the New Leader of the LDPR Political Party by Russian Social Media Users. Vlast’ (The Authority), 31(1), 36-42. https://doi.org/10.31171/vlast.v31i1.9459
Issue
Vol 31 No 1 (2023)
Section
POLITICAL PROCESSES AND PRACTICES

Following the submission of the manuscript to the Publisher, the author binds oneself not to publish it somewhere else without permission of the Publisher.