Formation of the Strategy of Political Positioning of Modern Russia: Domestic Political and International Aspects
Research Article
How to Cite
Danilova E.A. Formation of the Strategy of Political Positioning of Modern Russia: Domestic Political and International Aspects. Vlast’ (The Authority). 2022. Vol. 30. No. 4. P. 67-74. DOI: https://doi.org/10.31171/vlast.v30i4.9126
Abstract
The article analyzes the formation of the political image of Russia and its development in the era of a new political reality. The authors of the study in this work answer two questions: firstly, what factors influenced the formation of political positioning of Russia; secondly, how the Russian authorities should respond to challenges and threats in order to keep the necessary vector of political positioning formation. The authors conclude that the Russian leadership needs to form a high-quality political PR strategy in the domestic and international dimensions for effective implementation of the goals set in the process of forming a political image.
Keywords:
political positioning; political PR; political image; national branding
References
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San Eugenio Vela J. 2013. The Relationship between Place Branding and Environmental Communication: The Symbolic Management of Places through the Use of Brands. – Place Branding and Public Diplomacy. Vol. 9. Is. 4. P. 254-263.
Vasyuk S.V. 2018. Proyavleniya politicheskogo pozitsionirovaniya rossiiskikh internet-SMI po voprosu vossoedineniya Kryma s Rossiei. –PolitBook. № 3. S. 178-194. (RUS.)
Danilova E.A. 2014. Vneshnepoliticheskoe pozitsionirovanie gosudarstvennoi innovatsionnoi politiki Rossiiskoi Federatsii. – Vestnik Tomskogo gosudarstvennogo universiteta. № 386. S. 43-46. (RUS.)
Danilova E.A. 2019. Strategiya formirovaniya natsional'nogo brenda Rossii v aspekte innovatsionnogo potentsiala oboronno-promyshlennogo kompleksa RF. – Vestnik Tomskogo gosudarstvennogo universiteta. № 51. S. 178-182. (RUS.)
Kaganovich A.A. 2018. Sushchnostnye kharakteristiki i komponenty natsional'nogo brendinga: formirovanie brenda sovremennoi Rossii v usloviyakh global'noi konkurentsii. – Vestnik Rossiiskogo universiteta druzhby narodov. № 2. S. 288-297. (RUS.)
Klochkov V.V. 2020. Strategicheskoe pozitsionirovanie Rossii v global'nom mire i problemy natsional'noi bezopasnosti. – Rossiya: tendentsii i perspektivy razvitiya. № 15-1. S. 133-137. (RUS.)
Kudasheva Yu.V. 2010. Ponyatie «pozitsionirovanie» v teorii politicheskogo marketing-menedzhmenta. – Vestnik Bashkirskogo universiteta. № 1. S. 138-142. (RUS.)
Rais E., Traut Dzh. 2019. Pozitsionirovanie: bitva za umy. SPb: Piter 320 s. (RUS.)
San Eugenio Vela J. 2013. The Relationship between Place Branding and Environmental Communication: The Symbolic Management of Places through the Use of Brands. – Place Branding and Public Diplomacy. Vol. 9. Is. 4. P. 254-263.
Article
Received: 26.08.2022
Citation Formats
Other cite formats:
APA
Danilova, E. A. (2022). Formation of the Strategy of Political Positioning of Modern Russia: Domestic Political and International Aspects. Vlast’ (The Authority), 30(4), 67-74. https://doi.org/10.31171/vlast.v30i4.9126
Issue
Section
ARRANGEMENT OF RUSSIA: CHALLENGES AND RISKS
Following the submission of the manuscript to the Publisher, the author binds oneself not to publish it somewhere else without permission of the Publisher.
