Assessment of the Regional Digital Management of the Party «Fair Russia - For the Truth» in the Electoral Cycle of 2021

Research Article
DOI: https://doi.org/10.31171/vlast.v30i1.8785
  • Elena Viktorovna Brodovskaya Financial University under the Government of the Russian Federation brodovskaya@inbox.ru
    Elibrary Author_id 280399
  • Mikhail Sergeevich Sirotkin Financial University under the Government of the Russian Federation mikhail_sirotkin@bk.ru
  • Mariya Vladimirovna Bazhenova Financial University under the Government of the Russian Federation bamariv@mail.ru
How to Cite
Brodovskaya E.V., Sirotkin M.S., Bazhenova M.V. Assessment of the Regional Digital Management of the Party «Fair Russia - For the Truth» in the Electoral Cycle of 2021. Vlast’ (The Authority). 2022. Vol. 30. No. 1. P. 77-83. DOI: https://doi.org/10.31171/vlast.v30i1.8785

Abstract

The article presents the results of applied political research based on the use of modern methods and tools of social media analytics. In the course of the study, the task was to determine the reasons for the partial realization of the electoral potential of the renewed party «Fair Russia – For the Truth» during the election campaign of 2021. The authors believe that the identified regional differences in the quality of digital party management determine the general shortcomings in accompanying party activities in the digital space. Taking into account the increased role of online tools in the modern election campaign, as well as the expanded opportunities of social media in the process of building communications with target groups, the authors put forward a number of recommendations for scaling the electoral support of the party.
Keywords:
political parties; digital communications; social media; digital communities; social media analytics; left-wing parties; digital management; political technologies

Author Biographies

Elena Viktorovna Brodovskaya, Financial University under the Government of the Russian Federation
Dr.Sci. (Pol.Sci.), Professor of the Department of Political Science, Faculty of Social Sciences and Mass Communications; Director of the Center for Political Studies
Mikhail Sergeevich Sirotkin, Financial University under the Government of the Russian Federation
student of the Faculty of Social Sciences and Mass Communications
Mariya Vladimirovna Bazhenova, Financial University under the Government of the Russian Federation
student of the Faculty of Social Sciences and Mass Communications

References

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Article

Received: 26.02.2022

Citation Formats
Other cite formats:

APA
Brodovskaya, E. V., Sirotkin, M. S., & Bazhenova, M. V. (2022). Assessment of the Regional Digital Management of the Party «Fair Russia - For the Truth» in the Electoral Cycle of 2021. Vlast’ (The Authority), 30(1), 77-83. https://doi.org/10.31171/vlast.v30i1.8785
Issue
Vol 30 No 1 (2022)
Section
POLITICAL PROCESSES AND PRACTICES

Following the submission of the manuscript to the Publisher, the author binds oneself not to publish it somewhere else without permission of the Publisher.