Management Potential of the Electoral Preferences Discourse in the Context of the Communication Digitalization

Research Article
DOI: https://doi.org/10.31171/vlast.v29i5.8540
  • Natal'ya Anatol'evna Starodubtseva Bryansk State Academician I.G. Petrovski University no@email.com
  • Ekaterina Yur'evna Sycheva Bryansk State Academician I.G. Petrovski University no@email.com
  • Svetlana Aleksandrovna Shilina Bryansk State Academician I.G. Petrovski University supershili2012@yandex.ru
    Elibrary Author_id 642977
How to Cite
Starodubtseva N.A., Sycheva E.Y., Shilina S.A. Management Potential of the Electoral Preferences Discourse in the Context of the Communication Digitalization. Vlast’ (The Authority). 2021. Vol. 29. No. 5. P. 95-102. DOI: https://doi.org/10.31171/vlast.v29i5.8540

Abstract

The article is devoted to the popular contemporary theme: the use of the digital technologies in the political processes. Because of the coronavirus pandemic communication is increasingly moved online. The authors conducted a sociological study of the mass attitude to the political digitalization in the context of the coronavirus pandemic. They used the method of the online survey, based on information technologies. The analysis of the results demonstrated that the majority does not accept the use of digital technologies in political processes, especially during the election. A number of significant factors influence the nature of electoral preferences: the contemporary state political regime and its specific features, the actual state youth policy and its specifics, the use some manipulative technologies, etc. This are the main aspects of the research interest to the management potential of the electoral preferences discourse.
Keywords:
communication; discourse; management; information; power; electorate; COVID-19; politics; digitalization; digital transformation; society

Author Biographies

Natal'ya Anatol'evna Starodubtseva, Bryansk State Academician I.G. Petrovski University
postgraduate student
Ekaterina Yur'evna Sycheva, Bryansk State Academician I.G. Petrovski University
Cand.Sci. (Soc.), Associate Professor of the Chair of Sociology and Social Work,
Svetlana Aleksandrovna Shilina, Bryansk State Academician I.G. Petrovski University
Dr.Sci. (Soc.), Professor of the Chair of Sociology and Social Work

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Article

Received: 25.10.2021

Citation Formats
Other cite formats:

APA
Starodubtseva, N. A., Sycheva, E. Y., & Shilina, S. A. (2021). Management Potential of the Electoral Preferences Discourse in the Context of the Communication Digitalization. Vlast’ (The Authority), 29(5), 95-102. https://doi.org/10.31171/vlast.v29i5.8540
Issue
Vol 29 No 5 (2021)
Section
POLITICAL PROCESSES AND PRACTICES

Following the submission of the manuscript to the Publisher, the author binds oneself not to publish it somewhere else without permission of the Publisher.