Russian Universities in Social Media: Three «Digital Leagues»

Research Article
DOI: https://doi.org/10.31171/vlast.v29i5.8530
  • Elena Viktorovna Brodovskaya Financial University under the Government of the Russian Federation brodovskaya@inbox.ru
    Elibrary Author_id 280399
  • Vladimir Andreevich Lukushin Financial University under the Government of the Russian Federation lukushin@aol.com
How to Cite
Brodovskaya E.V., Lukushin V.A. Russian Universities in Social Media: Three «Digital Leagues». Vlast’ (The Authority). 2021. Vol. 29. No. 5. P. 42-47. DOI: https://doi.org/10.31171/vlast.v29i5.8530

Abstract

The article presents the results of the analysis of information flows of Russian universities in the social and humanitarian profile in social media. The study of six cases based on social media analytics made it possible to single out three «digital leagues» in Russian Internet: a «league» dominated by traditional channels and formats of digital communications; a «league» dominated by an external information agenda; a «league» with maximum diversification of channels, formats and audiences. It is the universities of the conditionally third «digital league» that have the most stable positions in the domestic market and in external ratings. The novelty of the research lies in improving the methodology for assessing the communication management of universities: it is implemented on the base of automated monitoring of digital traces.
Keywords:
digital infrastructure; information flows; university digitalization; social media analytics; cybermetric analysis; cognitive mapping; digital communities

Author Biographies

Elena Viktorovna Brodovskaya, Financial University under the Government of the Russian Federation
лаборант-исследователь центра политических исследований, студент факультета социальных наук и массовых коммуникаций
Vladimir Andreevich Lukushin, Financial University under the Government of the Russian Federation
Research Assistant at the Center for Political Studies, student of the Faculty of Social Sciences and Mass Communications

References

Brodovskaya E.V., Dombrovskaya A.Yu., Karzubov D.N., Sinyakov A.V. 2017. Razvitie metodologii i metodiki intellektual'nogo poiska tsifrovykh markerov politicheskikh protsessov v sotsial'nykh media. – Monitoring obshchestvennogo mneniya: ekonomicheskie i sotsial'nye peremeny. № 5. S. 79-141. (RUS.)



Brodovskaya E.V., Dombrovskaya A.Yu., Petrova T.E., Pyrma R.V., Azarov A.A. 2019a. Tsifrovaya sreda vedushchikh universitetov mira i RF: rezul'taty sravnitel'nogo analiza dannykh saitov – Vysshee obrazovanie v Rossii. T. 28. № 12. S. 9-22. (RUS.)



Brodovskaya E.V., Dombrovskaya A.Yu., Pyrma R.V., Sinyakov A.V., Azarov A.A. 2019b. Postroenie modeli vliyaniya sovremennykh tsifrovykh kommunikatsii na professional'nye kompetentsii rossiiskoi molodezhi. – Informatsionnoe obshchestvo. № 4-5. S. 33-43. (RUS.)



Brodovskaya E.V., Dombrovskaya A.Yu., Pyrma R.V., Azarov A.A. 2019v. Strategii tsifrovogo povedeniya rossiiskoi molodezhi v kontekste formirovaniya grazhdanskikh i professional'nykh kompetentsii. – Svobodnaya mysl'. № 4(1676). S. 109-118. (RUS.)



Brodovskaya E.V., Dombrovskaya A.Yu., Pyrma R.V., Azarov A.A. 2020. Kriterii dlya reitingovaniya urovnya i kachestva tsifrovizatsii protsessa obrazovaniya v vuzakh RF. – Vestnik Volgogradskogo gosudarstvennogo universiteta. Ser. 4: Istoriya. Regionovedenie. Mezhdunarodnye otnosheniya. T. 25. № 2. S. 268-283. (RUS.)
Article

Received: 22.10.2021

Citation Formats
Other cite formats:

APA
Brodovskaya, E. V., & Lukushin, V. A. (2021). Russian Universities in Social Media: Three «Digital Leagues». Vlast’ (The Authority), 29(5), 42-47. https://doi.org/10.31171/vlast.v29i5.8530
Issue
Vol 29 No 5 (2021)
Section
GLOBALISATION AND DIGITAL SOCIETY

Following the submission of the manuscript to the Publisher, the author binds oneself not to publish it somewhere else without permission of the Publisher.