Visual Communications of Newsworthy Events in Territory Branding
Research Article
How to Cite
Ostashkov A.V., Murunova E.V. Visual Communications of Newsworthy Events in Territory Branding. Vlast’ (The Authority). 2020. Vol. 28. No. 5. P. 41-46. DOI: https://doi.org/10.31171/vlast.v28i5.7568 (in Russ.).
Abstract
The article deals with newsworthy events as an instrument for strengthening and developing a territory brand. It touches upon the influence of visual communications of newsworthy events on territory promotion and its symbols system formation. Using a portfolio approach, the authors analyze events, which are scheduled for the year 2020 in Penza Region, and identify interconnection of territory symbols and visual communications of significant newsworthy events of Penza Region.
Keywords:
event marketing; event portfolio; visual communications; newsworthy events; territory branding
References
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Slogotskii D.A. 2016. Sobytiinyi marketing kak instrument povysheniya turisticheskoi privlekatel'nosti territorii. – Al'manakh teoreticheskikh i prikladnykh issledovanii reklamy. № 1. S. 96-99. (RUS.)
Ankhol't S. 2004. Brending: doroga k mirovomu rynku. M.: Kudits-Obraz. 324 s. (RUS.)
Vazhenina I.S. 2008. Imidzh, reputatsiya i brend territorii. – EKO. № 8. S. 6-8. (RUS.)
Vasilenko I.A. 2016. Vozmozhnosti innovatsionnykh tekhnologii territorial'nogo brendinga dlya formirovaniya sovremennogo imidzha rossiiskikh regionov. – Vlast'. T. 24 № 1. S. 68-73. (RUS.)
Vizgalov D.V. 2011. Brending gorodov. M.: Institut ekonomiki goroda. 324 s. (RUS.)
Dinni K. 2013. Brending territorii. Luchshie mirovye praktiki. M.: Mann, Ivanov i Ferber. 336 s. (RUS.)
Kotler F. 2005. Marketing mest: privlechenie investitsii, predpriyatii, zhitelei i turistov v goroda, kommuny, regiony i strany Evropy. SPb: Piter. 134 s. (RUS.)
Pankrukhin A.P. 2006. Marketing territorii. SPb: Piter. 416 s. (RUS.)
Rod'kin P.E. 2016. Brend-identifikatsiya territorii. Territorial'nyi brending: novaya pragmatichnaya identichnost'. M.: Sovpadenie. 248 s. (RUS.)
Slogotskii D.A. 2016. Sobytiinyi marketing kak instrument povysheniya turisticheskoi privlekatel'nosti territorii. – Al'manakh teoreticheskikh i prikladnykh issledovanii reklamy. № 1. S. 96-99. (RUS.)
Article
Received: 02.11.2020
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APA
Ostashkov, A. V., & Murunova, E. V. (2020). Visual Communications of Newsworthy Events in Territory Branding. Vlast’ (The Authority), 28(5), 41-46. https://doi.org/10.31171/vlast.v28i5.7568
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THE MAIN TOPIC
Following the submission of the manuscript to the Publisher, the author binds oneself not to publish it somewhere else without permission of the Publisher.
