The Image of the Republic of Karelia: Analysis According to S. Anholt’s Method
How to Cite
Suzi A.M. The Image of the Republic of Karelia: Analysis According to S. Anholt’s Method. Vlast’ (The Authority). 2015. Vol. 22. No. 5. P. 48-50.
Abstract
This article analyzes opportunities and problems in the sphere of image making of the Republic of Karelia. Analysis is based on S. Anholt’s model. Culture and tourism both are the most favorable spheres for creation attractive image of the Republic of Karelia. The main problem for the region is population reduction. Economic health and politics allows representing Karelia as «cultured, educated» region that can promote the republic as a place for live.
Keywords:
region, Karelia, image, branding, Anholt’s hexagon
References
Anhol't S., Hil'dret D. 2010. Brend Amerika: mat' vsekh brendov. M.: Dobraya kniga.
Imidzhevaya strategiya Rossii v kontekste mirovogo opyta (pod red. prof. I.A. Vasilenko). 2013. M.: Mezhdunarodnye otnosheniya.
Cumarova E.YU. 2006. Obraz Karelii: sootnoshenie glavnyh sostavlyayushchih. – Vestnik Evrazii, № 2. P. 154-170.
Riezebos R. 2009. City Branding: sense or nonsense? – European Institute for Brand management. URL: http://www.eurib.org/fileadmin/user_upload/Documenten/PDF/City_branding_ENGELS/w_-_City_branding__zin_of_onzin__EN_.pdf (accessed 19.03.2014).
Imidzhevaya strategiya Rossii v kontekste mirovogo opyta (pod red. prof. I.A. Vasilenko). 2013. M.: Mezhdunarodnye otnosheniya.
Cumarova E.YU. 2006. Obraz Karelii: sootnoshenie glavnyh sostavlyayushchih. – Vestnik Evrazii, № 2. P. 154-170.
Riezebos R. 2009. City Branding: sense or nonsense? – European Institute for Brand management. URL: http://www.eurib.org/fileadmin/user_upload/Documenten/PDF/City_branding_ENGELS/w_-_City_branding__zin_of_onzin__EN_.pdf (accessed 19.03.2014).
Citation Formats
Other cite formats:
APA
Suzi, A. M. (2015). The Image of the Republic of Karelia: Analysis According to S. Anholt’s Method. Vlast’ (The Authority), 22(5), 48-50. Retrieved from https://jour.fnisc.ru/index.php/vlast/article/view/2384
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Following the submission of the manuscript to the Publisher, the author binds oneself not to publish it somewhere else without permission of the Publisher.
