Branding of Moscow as thePosition Table of Contents Main Component of Russian Image

In this paper city branding is mentioned as a power resource, the branding strategy is defined as a general part of the image creating state policy. Features of global city branding are investigated on the example of Moscow. Moscow has become a global city only in recent time, and moreover became an agglomeration, so there is a need to identify the position of the capital on the international level. In order to improve city brand, politicians need to make democratic changes for the transformation of the relations between authority and society. The author considers the concept of creative city appropriate as a rebranding strategy. Whatever approaches will be selected for the rebranding, they should be discussed by public bodies, as well as by scientific commonwealth and experts.