Russian Strategy of Image Building in the Context of Foreign Experience

  • Irina Alekseevna Vasilenko vasilenko.irina@mail.ru
How to Cite
Vasilenko I.A. Russian Strategy of Image Building in the Context of Foreign Experience. Vlast’ (The Authority). 2015. Vol. 21. No. 7. P. 24-28.

Abstract

The article considers new tendencies of states` rebranding and prospects of forming the modern Russia`s image concept in the light of the soft power paradigm.
Keywords:
image of Russia, national branding, image strategy

References

Imidzhevaya strategiya Rossii v kontekste mirovogo opyta/pod red. I.A. Vasilenko. -M.: Mezhdunarodnye otnosheniya, 2013.



Swissworld. Your Gate to Switzerland// URL: http://www.swissworld.org/de/know/schweizer_stichworte/(accessed 21.12.12).



Anhol't S., Hil'dret D. Brend Amerika: mat' vsekh brendov.- M., 2010, p. 167.







Kokto Z. Portrety-vospominaniya: 1900-1914. -M, 1968, p. 108.







Imidzh Rossii: koncepciya nacional'nogo i territorial'nogo brendinga/pod red. I.A. Vasilenko. -M., 2012, p. 54-65.



Lichnost'yu -simvolom RF stal Aleksandr Nevskij -teleproekt «Imya Rossiya»// URL: http://ria.ru/media/20081228/158243637.html
Citation Formats
Other cite formats:

APA
Vasilenko, I. A. (2015). Russian Strategy of Image Building in the Context of Foreign Experience. Vlast’ (The Authority), 21(7), 24-28. Retrieved from https://jour.fnisc.ru/index.php/vlast/article/view/1630
Issue
No 7 (2013)
Section
ARRANGEMENT OF RUSSIA: CHALLENGES AND RISKS

Following the submission of the manuscript to the Publisher, the author binds oneself not to publish it somewhere else without permission of the Publisher.