Socially Oriented Management: Analysis of the Current Discourse
Research Article
How to Cite
Gerasimov A.N. Socially Oriented Management: Analysis of the Current Discourse. Humanities of the South of Russia. 2021. Vol. 11. No. 4. P. 62-71. DOI: https://doi.org/10.18522/2227-8656.2021.4.4 (in Russ.).
Abstract
Objective of the study is: to analyze the sociological discourse that has developed around the problems of socially oriented management.
The methodological basis of the research was formed by the principles of discursive analysis, which made it possible to determine as a priority in the sociological study of socially oriented management the paradigm of socialization of managerial activity as an activity for managing activities in its human dimension.
Research results. The analysis of the discourse allowed us to deduce the integrative properties of socially oriented management. These include the following. It should be adequate to the modern social situation in all its contradictions. At the same time, it is the situational concreteness of the current state that determines the measure of orientation to the fact that it is not pragmatic profit-making goals that determine the effectiveness of management decisions made, but the social effect of reducing social tension and achieving sustainable development. All management decisions should be made from the position of social responsibility. It is social responsibility that is the key factor of this kind of management, optimizing the harmony of the economic and social components of the main activity of the organization.
Prospects of the study. In the future, we plan to apply the concept of “socially oriented managementˮ to the analysis of its features in the banking management system.
Keywords:
management, socially oriented management, social responsibility, social efficiency, social management, resources
References
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2. Baranov, A.A. (2013). Social orientation of the management system in Russian society: conditions of formation and prospects for development. (Candidate Dissertation Thesis, Rostov-on-Don). (in Russian).
3. Zobnin, Yu. (2013). The social orientation of the state management of the Russian banking system at the present stage of market relations. (Candidate Dissertation Thesis, Tyumen). (in Russian).
4. Ivanov, S.Yu. (2010). Socially oriented management of the organization on the principle of zoning. (Doctoral Dissertation Thesis, Moscow). (in Russian).
5. Kireev, G.A. (2016). The impact of social management on the economic sphere of Russian society: structural and activity aspect. Rostov-on-Don: Fond nauki i obrazovaniya. (in Russian).
6. Kostko, N.A. (2007). Theoretical aspects of the interdependence of state power and civil society. Akademicheskii vestnik No 1: collection of scientific works. Tyumen: TGIMEUP Publ. (in Russian).
7. Roshchina, I.V. (2005). Social policy in the conditions of the formation of the post-industrial economy: theory and practice. (Doctoral Dissertation Thesis, Tomsk). (in Russian).
8. Roshchina, I.V., Maltsev, D.B. (2009). Levels of socially oriented economy and the process of formation of various forms of the "new economy". Vestnik Tomskogo gosudarstvennogo universiteta, 324, 310-316. (in Russian).
9. Rudnev, A.Yu. (2011). Social management of a large bank. (Candidate Dissertation Thesis, Moscow). (in Russian).
10. Sociological encyclopedic dictionary. (1998). Editor-coordinator G. V. Osipov. Moscow: INFRA M – NORMA Publ. (in Russian).
11. Touraine, A. (1998). The return of an active person. Moscow: Nauchnyi mir Publ. (in Russian).
12. Franchuk, V.I. (2000). Fundamentals of the general theory of social management. Moscow: Institut organizatsionnykh sistem Publ. (in Russian).
13. Franchuk, V.I. (1997). Modern foundations of social management. Moscow: Institut organizatsionnykh sistem Publ. (in Russian).
Article
Received: 07.06.2021
Accepted: 04.10.2021
Citation Formats
Other cite formats:
APA
Gerasimov, A. N. (2021). Socially Oriented Management: Analysis of the Current Discourse. Humanities of the South of Russia, 11(4), 62-71. https://doi.org/10.18522/2227-8656.2021.4.4
Section
SOCIAL STRUCTURE AND SOCIAL INSTITUTIONS IN MODERN SOCIETY
