Virtual Fashion Museum

Research Article
  • Anna A. Kuleshova Academy of Architecture and Arts, Southern Federal University, Rostov-on-Don, Russian Federation aakuleshova@sfedu.ru
  • Yulia V. Gajian Academy of Architecture and Arts, Southern Federal University, Rostov-on-Don, Russian Federation yvgadziyan@sfedu.ru
  • Sergey A. Parkhomenko Independent Researcher, Rostov-on-Don, Russian Federation sergey.pahom.69@mail.ru
  • Maria V. Derevyanko Academy of Architecture and Arts, Southern Federal University, Rostov-on-Don, Russian Federation mashulya1188@mail.ru
How to Cite
Kuleshova A.A., Gajian Y.V., Parkhomenko S.A., Derevyanko M.V. Virtual Fashion Museum. Humanities of the South of Russia. 2020. Vol. 9. No. 5. P. 208-217. DOI: https://doi.org/10.18522/2227-8656.2020.5.17

Abstract

This article covers the topic of the demand for and organization of creating a Virtual fashion Museum in Russia. Virtual fashion museums of Russia and Europe are analyzed and studied, in a comparative example with the virtual fashion Museum of Valentino Garavani. The relevance of the topic lies in the study of the emerging demands of modern society for virtual spaces as an alternative world created by technical means, in which people are increasingly immersed, and the constant interest in fashion on the part of the majority of the population. The Museum and fashion are considered together as one of the fundamental socio-cultural institutions that can positively influence the transformation of the environment and way of life. New computer technologies make it possible to create a real intermediate space in a virtual environment. The fashion Museum as a whole recreates the image of time, capturing historical facts, and also clarifies the origin and semantic content of costume items, determines their cultural significance and value, turning them into an exhibit that carries information. In the twenty - first century, the visual image increasingly manifests itself in traditional forms of fine art, theater, cinema, fashion, and other forms. It is also dynamically expressed in new art design practices, TV, video, and media forms. Interest in entertainment is still one of the main human needs. The article discusses the principle of exhibiting collections of virtual fashion museums, and also describes such features as viewing in detail the most interesting items, and the possibility of “touching, touching and fitting” your favorite clothes using 3D glasses. Such virtual museums are just emerging in the Russian space, for example, the Hermitage has a fashion Museum with a virtual collection of monumental proportions. The article substantiates the prospects of using virtual technologies for the development of fashion in the Museum environment.
Keywords:
virtual, fashion, Museum, history, design, Museum business, innovation, three-dimensional space, modern technologies, computer technologies, virtualistics, interface, media environment

Author Biographies

Anna A. Kuleshova, Academy of Architecture and Arts, Southern Federal University, Rostov-on-Don, Russian Federation
Candidate of Pedagogical Sciences, Associate Professor, Head of the Department of Design
Yulia V. Gajian, Academy of Architecture and Arts, Southern Federal University, Rostov-on-Don, Russian Federation
Candidate of Technical Sciences, Associate Professor
Sergey A. Parkhomenko, Independent Researcher, Rostov-on-Don, Russian Federation
Candidate of Philosophical Sciences, Psychologist, Historian, Antiquary  
Maria V. Derevyanko, Academy of Architecture and Arts, Southern Federal University, Rostov-on-Don, Russian Federation
Master's degree student

References

13 most interesting virtual museums. Afisha Vozdukh. Available at: https:// daily.afisha.ru/archive/vozduh/technology/virtual-museums/. (in Russian).

Valevskaya, N. A. (2012). Justification of the need to create the first Museum of fashion and costume in Russia. Vestnik Chelyabinskogo gosudarstvennogo pedagogicheskogo universiteta, 5, 229-235. (in Russian).

Valentino Garavani video interview (YouTube) (2011). Deutsche Welle. Virtual Museum of the famous couturier. Available at: https://yandex.ru/video/preview/?filmId=11603398818579067634&text=Виртуальный%20музей%20знаменитого%20кутюрье&path=wizard&parent-reqid=1590819487412900-1565073175129268646900300-production-app-host-sas-web-yp-35&redircnt=1590819491.1 (in Russian).

The world's first virtual fashion Museum. Moda.ru. Available at: moda.ru news/first-in-the-world-virtual-fashion-Museum/. (in Russian).

Kubalova, L., Herbenova, O., Umarova, M. (1987). The Illustrated encyclopedia of fashion. Trans. from Czech by I.M. Ilyinskaya, A.A. Loseva. M.: Artiya Publ. (in Russian).

Kuleshova, A. A., Khachaturova, E. A., Mitrokhina, T. A. (2018). Current trends in the presentation of collections of costume designers. Obshchestvo. Sreda. Razvitiye, 3 (48), 68-74. (in Russian).

Stevenson, N. (2020). The history of fashion in detail. From the XVIII century to the present day. Trans. from English by A. Balashova. M.: Eksmo Publ. (in Russian).

Top 10 best fashion museums in the world. Available at: https://most-beauty.ru/ drugoe/10-luchshih-muzeev-mody.html. (in Russian).

Proceedings of VNIITE. (1990). Technical aesthetics. Creative directions in modern and foreign design. Collection. T.A. Arestova, M.E. Koshel (Eds.). M.: Izd-vo BF VNIITE. (in Russian).

Fukai, A., Niy, R., Koga, R. (2008). The history of fashion from the XVIII to the XX century. Collection of the Kyoto costume Institute. M.: Art-Rodnik Publ. (in Russian).

Yurieva, T.Yu. (2006). Museology: textbook for higher education. 3rd ed. corrected and additional. M.: Gaudeamus. (in Russian).

Collection of the Kyoto Costume Institute. (2002). Fashion. History from the 18th to the 20th century. Tokyo.

The Conran, Terence Directory of Design. (1985). En. by Bailey. N.Y.: Villard Books.

Breward, C. (2003). Fashion. Oxford History of Art. OUP Oxford
Article

Received: 29.07.2020

Accepted: 09.12.2020

Citation Formats
Other cite formats:

APA
Kuleshova, A. A., Gajian, Y. V., Parkhomenko, S. A., & Derevyanko, M. V. (2020). Virtual Fashion Museum. Humanities of the South of Russia, 9(5), 208-217. https://doi.org/10.18522/2227-8656.2020.5.17
Section
CULTURE AND GLOBALIZATION