Dynasties and Succession of Generations in the Soviet Press of the 1970s

This article presents the results of a content analysis of publications in the newspaper «Izvestia» for 1970-1979. Content analysis of published materials allowed us to determine the limited frequency of appearance and the specifics of the content of information messages about professional dynasties in the Soviet press of the 1970s. on the example of one of the main and influential socio-political publications of the time. The study showed that in the Soviet press of the 1970s. professional dynasties were the object of public attention, the subject of pride, state recognition and encouragement for special labor merits. Work dynasties, whose biographies are closely connected with the history of labor collectives, whose achievements evoked great public resonance and had a demonstrably advanced industrial and economic character, in the family circle of which formed a value and a clear desire for professional education, were especially honored. Also, a content analysis of the publications revealed that in the role of representatives of labor dynasties, workers of factories and enterprises (men turners, locksmiths, adjusters, blacksmiths; women weavers and seamstresses), agricultural workers (tractor drivers, milkmaids) and military personnel, including sailors, pilots were most often mentioned. A special place on the pages of newspapers was devoted to the labor exploits of women, professional succession along the female line and the mastery by women of traditionally male professions.