. Media Reality Factor in the Process of Transformation of the Values of the Demonstrative Consumption Actors: Social-Philosophical Analysis
How to Cite
Dyuzhikov S.A., Kumykov A.M., Pechkurov I.V. . Media Reality Factor in the Process of Transformation of the Values of the Demonstrative Consumption Actors: Social-Philosophical Analysis. Humanities of the South of Russia. 2019. Vol. 8. No. 3. P. 186-193. DOI: https://doi.org/10.23683/2227-8656.2019.3.19
Abstract
The article shows that in Russian society, media reality has become a significant structural unit of society. The visual-figurative form of information transmission affects the system of norms and values, both of individuals and representatives of the mass audience. The dynamics of the values of demonstrative consumption is largely determined by the space of media reality. In the conditions of modern Russian society, the dynamics of values of demonstrative consumption in the space of media reality are caused by the changes that occur in the space of communicative interaction and manifest themselves through media events and through people involved in its self-reproduction. These changes affect the attitudes, behavior’s style, and worldviews of individuals involved in this process.
Keywords:
demonstrative consumption, value transformation, consumer society, media reality, social reality
References
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Tsybikova, D.G. (2010). Consumer attitudes of the population of modern Russia: social heterogeneity. (Abstract, Candidate Dissertation, Moscow).
Gudova, M.Yu. Soviet chic and Russian glamor as two patterns of consumption and imagination of everyday life. Available at: http://www.genderstudies.info/.
Kirillova, N.B. (2005). Media environment of the Russian modernization. TeleCENTER, 5 (13). (in Russian).
Latypova, Z.I. (2012). Formation of value priorities of a person in the conditions of formation of a consumer society. (Abstract, Candidate Dissertation, Ufa).
Ogurchikov, P.K. (2008). Screen culture as a new mythology (on the example of cinema). (Abstract, Doctoral Dissertation, Moscow).
Sosov, V.A. (2007). Consumption as a social process in the conditions of value disorientation of modern Russian society. (Abstract, Candidate Dissertation, Krasnodar).
Tumaikin, I.V. (2012). The ideology of consumption as a result of the interiorization of the ideology of Western culture. Gumanitariy Yuga Rossii, 2. (in Russian).
Fortunatov, A.N. (2009). The interaction of the subjects of social communication in media reality. (Abstract, Doctoral Dissertation, N. Novgorod).
Tsybikova, D.G. (2010). Consumer attitudes of the population of modern Russia: social heterogeneity. (Abstract, Candidate Dissertation, Moscow).
Citation Formats
Other cite formats:
APA
Dyuzhikov, S. A., Kumykov, A. M., & Pechkurov, I. V. (2019). . Media Reality Factor in the Process of Transformation of the Values of the Demonstrative Consumption Actors: Social-Philosophical Analysis. Humanities of the South of Russia, 8(3), 186-193. https://doi.org/10.23683/2227-8656.2019.3.19
Section
SOCIAL STRUCTURE AND SOCIAL INSTITUTIONS IN MODERN SOCIETY
