Trends in the transformation of corporate culture
Research Article
How to Cite
Popov A.V., Shevchenko O.M. Trends in the transformation of corporate culture. Humanities of the South of Russia. 2025. Vol. 14. No. 4. P. 126-144. DOI: https://doi.org/10.18522/2227-8656.2025.4.9 (in Russ.).
Abstract
Objective of the study is to identify key trends in the transformation of corporate culture in the management of a modern organization.
Methodological basis of the study includes classical developments of representatives of the human relations school (E. Mayo), ideas of organizational (corporate) humanism (D. McGregor). Corporate culture is considered from the point of the socio-cultural approach (P.A. Sorokin). The information and empirical base of the study is made up of the studies conducted by domestic and foreign research groups, such as: consulting company “get experts”, international company “PwC”, Center for social design "Platform", Russian Association of Public Relations (RAPR), Reputation Management System for Monitoring Media and Social Media (SCAN). Also information and analytical reports of the International Labor Organization and the National Council on Corporate Governance are used.
Results of the study. There are different approaches to interpret the concept “corporate culture”. It indicates the multicomponence and complexity of this concept. The consolidating approach to the interpretation of corporate culture is a system that assumes the orientation of all members of the organization to achieve their goals, adopt established norms and rules, and communicate comprehensively. The difference between corporate culture and corporate environment is substantiated. The stages of formation of the domestic corporate environment are presented. The key trends in the development of corporate culture are the following: focus on human-centricity, flexibility, adaptability, and request for work-life balance. There is a tendency to perceive the work process as an investment in one's own knowledge and development, associated with a low level of control, hierarchy and a high level of freedom and independence. Corporate culture is becoming a competitive advantage and a “soft power” in the struggle for personnel in the labor market.
Prospects of the study are in the further empirical testing of the hypotheses put forward in the research, collecting empirical data on the specifics and features of the formation, development and transformation of corporate culture. Special research interest is the industry and regional specifics of the formation and transformation of corporate culture.
Keywords:
corporate culture, corporate environment, management system in an organization, transformation of corporate culture
References
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Ahapkin N. Yu. Russian economy under sanctions restrictions: dynamics and structural changes. Vestnik Instituta ekonomiki Rossiyskoy akademii nauk = Bulletin of the Institute of Economics of the Russian Academy of Sciences. 2023; 6: 7-25. DOI 10.52180/2073-6487_2023_6_7_25. (In Russ.)
Blinov A. O., Vasilevskaya O. V. The Art of Personnel Management. Moskva: GELAN = Moscow: GELAN. 2001; 410 p. ISBN 5-252-00006-9. (In Russ.)
The Impact of Western Sociocultural Models on Social Practices in Russia: (Observation Theory, Biogr. Interviews. Advice to Students). V. A. Yadov, K. Kleman, A. Andreev [et al.]. Moskva: TAUS = Moscow: TAUS. 2009; 352 p. ISBN 978-5-903011-61-2. (In Russ.)
Vyazankina A. A. Universal-general and national-specific in the corporate culture of Russia: specialty 24.00.01 “Theory and history of culture”: abstract of the dissertation for the degree of candidate of philosophical sciences. Vyazankina Anna Anatolyevna. Barnaul. 2011; 23 p. (In Russ.)
Zdravomyslov A. G. Triple interpretation of culture and the boundaries of sociological knowledge. Sotsiologicheskiye issledovaniya = Sociological studies. 2008; 8 (292): 3-18. (In Russ.)
Ilyina O. S. Corporate culture: development trends and regulatory instruments. Vestnik Rossiyskogo universiteta druzhby narodov. Seriya: Sotsiologiya = Bulletin of the Peoples' Friendship University of Russia. Series: Sociology. 2007; 2: 66-70. (In Russ.)
Lavrentyeva I. V., Rudenko D. S. Transformation of organizational culture in the modern world. Vestnik Chelyabinskogo gosudarstvennogo universiteta = Bulletin of Chelyabinsk State University. 2019; 3 (425): 153-157.DOI 10.24411 / 1994-2796-2019-10317. (In Russ.)
Saltyk G. A., Lukash A. I. Formation of corporate culture in Soviet and post-Soviet Russia: history and modernity. Uchenyye zapiski. Elektronnyy nauchnyy zhurnal Kurskogo gosudarstvennogo universiteta = Scientific notes. Electronic scientific journal of Kursk State University. 2018; 2 (46): 81-88. (In Russ.)
Samarsky A. G. Formation of corporate culture in a social organization: sociological aspect: specialty 22.00.08 “Sociology of management”: abstract of dissertation for the degree of candidate of sociological sciences. Samarsky Aleksey Gennadievich. Volgograd. 2001; 26 p. (In Russ.)
Tevene M. Enterprise culture. Translated from French edited by V. A. Spivak. 3rd ed. Sankt-Peterburg, Moskva: Neva, Olma-Press = St. Petersburg, Moscow: Neva, Olma-Press. 2003; 123 p. ISBN 5-7654-2947-5. (In Russ.)
Temnitsky A. L. Sociocultural in a complex society: from an undifferentiated concept to dual oppositions. Vestnik MGIMO-Universiteta = Bulletin of MGIMO-University. 2011; 4 (19): 180-188. (In Russ.)
Beck D. E., Cowan C. C. Spiral Dynamics: Mastering Values, Leadership and Change. Hoboken: Wiley-Blackwell. 2014; 352 р. ISBN 978-1-118-77915-6.
Cameron K. Quinn R. E. Diagnosing and Changing Organizational Culture: Based on the Competing Values Framework. Prentice Hall: John Wiley. Sons. Prentice Hall: John Wiley. Sons. 2011; 288 р. ISBN 9781118003305.
Deal Т., Kennedy A. Corporate Cultures: The Rites and Rituals of Corporate Life. Perseus Press. 1982; 282 р. ISBN 0-201-10277-3.
Geertz C. The Interpretation of Cultures. New York: Basic Books. 1973; 470 р. ISBN 046503425X.
Handy C. The Gods of Management. New York: Penguin Books. 1978; 182 р. ISBN 1788165624.
Hofstede G. Cultures and Organizations: Software of the Mind, Third Edition. New York: McGraw-Hill. 2010; 576 p. ISBN 978-0-07-177015-6.
Ouchi W. Theory «Z»: How American business can meet the Japanese challenge. Business Horizons. 1981; 24 (6): 82-83. DOI 10.1016/0007-6813(81)90031-8.
Pettigrew A. M. On Studying Organizational Cultures. Administrative Science Quarterly. 1979; 24 (4): 570-581. DOI 10.2307/2392363.
Sonnenfeld J. The Ilero's Farewell: What Happens when CEOs Retire. New York, Oxford: Oxford University Press. 1991; 324 p. ISBN 978-0195065831.
Working Time and Work-Life Balance Around the World. Geneva: International Labour Office, 2022; Available at: https://www.ilo.org/publications/working-time-and-work-life-balance-around-world. Accessed 03.06.2025.
Article
Received: 16.06.2025
Accepted: 28.08.2025
Citation Formats
Other cite formats:
APA
Popov, A. V., & Shevchenko, O. M. (2025). Trends in the transformation of corporate culture. Humanities of the South of Russia, 14(4), 126-144. https://doi.org/10.18522/2227-8656.2025.4.9
Section
PHILOSOPHY, CULTURE AND SOCIETY
