Virtual Socio-Cultural Worlds on Open Internet Platforms
Research Article
How to Cite
Adamyants T.Z. 2022. Virtual Socio-Cultural Worlds on Open Internet Platforms — Sociologicheskaja nauka i social’naja praktika. Vol. 10. No. 1. P. 58-72. DOI: https://doi.org/10.19181/snsp.2022.10.1.8860
Abstract
The possibility of direct communication between a huge number of non-public people on the open Internet platform, coupled with the ability to observe this process, which is being implemented by even more people, is the catalyst for the emergence of virtual socio-cultural worlds – conditional groups that are united by a single meaning and value field. Motive-target analysis of comments and feedback on comments on the open Internet platform “Zen” showed that one of the key semantic messages, which encourages a huge number of our compatriots to respond on the Internet and thus the manifestation of the most significant, essential points of their worldview, is the leitmotif of the importance of moral values and the requirements of their conformity at all levels of social and personal life. The mass participation of our compatriots in communication interactions on open Internet platforms is a variant of civic participation in its new, modern form, in which optimal conditions for self-determination, social adaptation and socialization arise. The key to the social significance of the meanings “living” here are the key supports for a person and society associated with traditional moral values, ideas and traditions. Control by state regulatory structures over the criteria for assessing blogs that analyze socio-political events and problems seems appropriate and socially significant. The reasons for their closure (“banning”) should be understandable, reasonable and transparent for all participants in communication interactions.
Keywords:
Internet platform, comment communication interactions, motivational-target analysis, meaning, moral and ethical values, socio-cultural environments, civic participation, social adaptation
References
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3. Adamyants T. Z. (2017). Sotsial’nye smysly global’nykh protsessov i peremen: mekhanizmy i katalizatory. [Social meanings of global processes and changes: mechanisms and catalysts]. M.: Institut sotsiologii RAN publ. 69 p. URL: http://www.isras.ru/publ.html?id=5020 (data obrascheniya: 06.12.2021). (In Russ.).
4. Adamyants T. Z. (2021). Sotsial’nye smysly kak predmet sotsiologicheskogo analiza. [Social meanings as a subject of sociological analysis]. Sotsiologicheskie issledovaniya. № 9. P. 16–25. DOI: 10.31857/S013216250015252-0. (In Russ.).
5. Vlasenko I. S., Kir’yanov M. V. (2011). Informatsionnaya vojna: iskazhenie real’nosti. [Information war: distortion of reality]. M.: ID «Kantsler» publ. 196 p. (In Russ.).
6. Voronkova O. A. (2020). Setevaya interiorizatsiya – stanovlenie novoj motivatsionnoj matritsy sotsial’no-politicheskogo uchastiya. [Network internalization – formation of a new motivational matrix of socio-political participation]. Sotsial’no-politicheskie issledovaniya. № 1 (6). P. 17–28. DOI: 10.20323/2658-428X-2020-1-6-17-28. (In Russ.).
7. Gurvich F. M. (1973). Metody i protsedury polucheniya ekspertnoj informatsii (ch.1). [Methods and procedures for obtaining expert information (Part 1). Ekonomika i matematicheskie metody. T. IX, № 5. P. 962–975. (In Russ.).
8. Gurvich F. M. (1973). Metody i protsedury polucheniya ekspertnoj informatsii (ch.2). [Methods and procedures for obtaining expert information (Part 2)]. Ekonomika i matematicheskie metody. T. IX, № 6. P. 1157–1169. (In Russ.).
9. Dridze T. M. (1984). Tekstovaya deyatel’nost’ v strukture sotsial’noj kommunikatsii. Problemy semisotsiopsikhologii. [Textual activity in the structure of social communication. Problems of semiosociopsychology]. Ed. by I. T. Levykin. M.: Nauka publ. 268 p. (In Russ.).
10. Kant I. (1965). Sobranie sochinenij: V 6 t. T. 4. CH. 1. Osnovy metafiziki nravstvennosti (1785). [Collected works: In 6 vols. Vol. 4. Part 1. Fundamentals of the Metaphysics of Morality (1785)]. M.: Mysl’ publ. (In Russ.).
11. Rossijskoe obschestvo i gosudarstvo v usloviyakh pandemii: sotsial’no-politicheskoe polozhenie i demograficheskoe razvitie Rossijskoj Federatsii v 2020 godu. [Russian Society and the State in a pandemic: socio-political situation and demographic development of the Russian Federation in 2020]. M.: OOO«Izdatel’sko-torgovyj Dom «PERSPEKTIVA», 2020. 532 p. DOI: 10.38085/978-5905790-48-5-2020-1-532. (In Russ.).
12. Toschenko Zh. T. (2017). Smysly kak kachestvennaya i suschnostnaya kharakteristika sotsiologii zhizni. [Meanings as a qualitative and essential]. Gumanitarij YUga Rossii. T. 6, № 5. P. 13–28. DOI: 10.23683/2227-8656.2017.5.1. (In Russ.).
13. Yakovlev A. M. (2008). Tsennost’ sotsial’naya. [Social value]. Sotsiologicheskij slovar’. Ed. by G. V. Osipov, L. N. Moskvichev. M.: Norma publ. P. 559. (In Russ.).
Article
Received: 15.12.2021
Accepted: 16.03.2022
Citation Formats
Other cite formats:
Harvard
Adamyants, T. Z. (2022) ’Virtual Socio-Cultural Worlds on Open Internet Platforms’, Sociologicheskaja nauka i social’naja praktika, 10(1), pp. 58-72. doi: https://doi.org/10.19181/snsp.2022.10.1.8860.
Section
SOCIOLOGY OF COMMUNICATIONS
Publisher: Federal Center of Theoretical and Applied Sociology of the Russian Academy of Sciences (FCTAS RAS)